What Are Fashion Watches?
Some say that fashion watches are only produced by brands that primarily focus on designing clothes or other fashion and apparel products. They decide to add some accessories only to complete the look and make a quick buck. It’s business and marketing, and, to some degree, that is true.
Is every watch a fashion watch?
To be fair, any watch can be considered a fashion statement these days. Each watch model is meticulously crafted to align with a specific style and cater to diverse tastes and occasions. A watch isn’t just a timekeeper; it’s a reflection of the wearer’s personality and preferences. The purpose of a fashion watch, beyond telling time, is to elevate one’s aesthetic and contribute to a distinctive visual narrative. Renowned brands like Michael Kors, Guess, and Armani have set the bar with their iconic designs, appealing to collectors and fashion enthusiasts alike. Additionally, new brands such as Berlo are emerging, offering stunning, durable, and versatile timepieces that empower individuals to express their unique sense of style.
Elegant Fashion Watches Have Cultural Significance
The choice of a watch can be a daunting task due to the sheer volume of different styles they’re produced in these days. Other than deciding on a brand and a price point, it’s also a profound aesthetic decision in this day and age. While it can be important to some people to have a timepiece with the ability to have a chronometer or the moon phase display, it’s rarely the case for fashion watches.
Today it’s much more about the visual appeal, unique colors, patterns, and details. What materials is a watch made of? How will it add to my collection? Does it fit with my wardrobe? Will the features be necessary for my lifestyle?
Why is the fashion watch the star of every show?
Because it doesn’t just tell time, it makes a statement!
The appearance of fashion watches allows us to dismiss snobbish watch talk in favour of variety, flexibility, and vibrancy. Fashion watch brands are willing to deliver that in abundance for a more affordable price tag.
Men’s and women’s fashion watches today reflect the identity of the individual as well as a society that produces and consumes them – people’s preferences, values, dreams, aspirations, etc.
Fashion watches mirror the latest trends and cater to individual tastes. Elegant fashion watches have such variety to suit formal dress as well as casual outings and sporty outfits. Combining an infinite array of materials, colours, shapes, textures, and embellishments allows us to pick a watch for every mood. And while some people will stick to a few select pieces they will get a lot of wear out of, many will opt for numerous watches and even vast collections to appease their every whim.
Fashion evolves constantly. The beauty of fashion watches is that many designs will merge classic shapes and patterns with trendy details resulting in styles that will stand the test of time. And just like that, fashion watches have etched their way into timeless luxury and are here to stay along with endless variations of the little black dress and designer handbags. It’s part of our culture now!
The Evolution of Fashion Watches
New technology gave rise to the fashion industry in the 20th century. For example, technical machinery advancements allowed the blending of synthetic materials (e.g. plastic), increasing not only the variety but also the affordability of quartz movements. This enabled the fashion watch industry to explode.
Later on, the industry was also propelled by the popularity of the internet and social media. However, with that came other challenges – the fashion industry has frequently come under fire for its growing environmental and social impact.
Therefore, in recent years, more sustainable and ethical fashion practices and items have become a trend, as people seek to align purchases with their evolving values.
People used to choose fashion watches solely because of the design and how it made them feel. It may have been as simple as an affection for a certain color, shape, or other character. It could have been a subtle nod or a loud visual declaration of who they are. These reasons are still valid. However, these days the choice of a watch also depends on the added value – the sustainability aspects of brand practices.
Fashion Watch Trends
Nowadays, the fashion watch industry is embracing a blend of technology, sustainability, and versatile design.
Smartwatches have gained popularity. Combining traditional analog designs with smart features like fitness tracking, notifications, and health monitoring. These watches maintain the classic aesthetic while incorporating modern technology.
Eco-friendly materials such as recycled metals, vegan leather, and biodegradable plastics are becoming more popular. Brands are emphasizing sustainability in their manufacturing processes.
Clean, uncluttered designs with simple dials and understated elegance are trending. This includes slim profiles and monochromatic color schemes.
Vibrant hues and playful color combinations are making a statement. Neon colors and bold primary shades are popular choices, especially for summer collections.
Watches with easily interchangeable straps allow wearers to customize their look to match different outfits and occasions. This trend promotes versatility and personalization.
Combining smart technology with solar power, these watches reduce the need for frequent charging and emphasize eco-consciousness.
Men’s Fashion Watches
Men’s fashion watches often feature larger, more robust case sizes, typically ranging from 40mm to 46mm, emphasizing a bold, masculine look.
Darker tones such as black, navy, and gunmetal are prevalent, alongside materials like stainless steel and titanium. Matte and brushed finishes are popular.
Watches with rugged, sporty aesthetics, including chronographs and diving watches, remain popular. These often come with features like tachymeters, large crowns, and robust straps.
There’s a strong preference for mechanical and automatic movements, highlighting craftsmanship and tradition. Open-heart designs and skeleton dials are particularly popular.
Smart features are integrated in a way that maintains a traditional masculine aesthetic. Hybrid smartwatches with subtle tech features hidden within classic designs are favored.
Women’s Fashion Watches
Women’s fashion watches typically feature smaller case sizes, ranging from 28mm to 38mm, with a focus on elegance and subtlety.
Pastel shades, rose gold, white, and other soft colors are common. High-polish finishes and mother-of-pearl dials add a touch of femininity.
Watches that double as jewelry pieces, featuring embellishments like diamonds, crystals, and intricate metalwork, are popular. Bracelet-style bands are also in vogue.
Minimalist designs with clean lines and simple dials are trending, often complemented by slim profiles and elegant straps made of leather or mesh.
There is a significant emphasis on interchangeable straps and customizable elements, allowing women to tailor their watches to different outfits and occasions.
Sustainable Fashion Watch Brands
Modern sustainability is largely driven by the need to address environment-related risks. While enhancing operational efficiency and building consumer trust has always been important, people now especially expect businesses to be more transparent and proactive about specific brand vision. This shift indicates that more and more people understand their contributions and admit that we can all live more consciously.
Over 90% of companies worldwide already have or are working to put more sustainable practices into effect. Among them, popular luxury watch brands like Hublot, Rolex, Breitling, and newer fashion watch brands like Berlo are working for a greener tomorrow.
At Berlo, we are determined to build better business habits for a brighter future. Our goal is to provide our customers with elevated experiences while promoting more sustainable growth. Interested in how we are doing it?
Planting trees
We work with the non-profit organization One Tree Planted to plant trees around the world to combat deforestation, engage local communities, improve welfare, cooperation and maintain a healthy environment where it’s most needed.
Solar Batteries
Berlo Uprise watches have solar batteries that serve for many years with proper upkeep.
High-quality materials
We've partnered with Desserto to use cactus vegan leather in our watch straps and other leather products. Desserto cacti pads are harvested carefully so the plant can live on, and their plantations absorb many times more CO2 than they produce. Cactus leather manufacturing uses less resources and it’s partially biodegradable afterward.
NFT's
Instead of plastic cards, we created digital one-of-a-kind NFTs to prove the authenticity of watches. These NFT avatars simultaneously raise awareness of endangered and vulnerable animals living in forests around the world.
Sustainability
We’ve kept the packaging as sustainable as possible, using paper and cardboard that can be recycled, 100% cotton or jute fibers for ribbons, handles, and dustbags. The shipment packaging is also mostly cardboard and paper. We’ve also done our best to match prices and MOQs of suppliers to avoid overproducing units.
Green Initiatives
We maintain an energy efficient office space and empower our team members to do their part through various everyday practices. These include being more mindful about waste and excess consumption, controlling heating, cooling and electricity, as well as adopting a hybrid working schedule to reduce carbon emissions from commuting.
While our sustainability journey began at the development stage of our brand, Berlo has more plans for the future, such as volunteering, moving the goods storage closer to customers to save on transport costs and emissions, etc. In doing all this, we’re helping redefine the essence of luxury fashion watches for the modern era. We strive to be more socially and environmentally sustainable, offering fashion and watch enthusiasts a chance to both make a statement and make a difference.
Conclusion on Fashion Brands
As we have discovered in this blog, fashion watches bring style to bear functionality that mainly describes people’s style and sophistication.
From versatile designs to sustainability in production practices are necessary in modern fashion.
Green initiatives by Berlo are runway examples showing that fashion watches can work toward a greener future. Embrace fashion watches to enhance your look with a touch of sustainable style.
#1 Sustainable fashion brand - Berlo
Interested in high-quality Cactus Leather products? Check out our wide range of stylish and sustainable cactus leather watch straps. With elegant & sleek watch straps, Berlo offers a variety of eco-friendly accessories that combine fashion and function.
