Privacy policy and Cookies

We (Company, Berlo, Us, Our), Berlo SIA, are committed to protecting Your (User, Customer, You, Their) privacy as a data controller of your information.

By using the Website (www.berlo.club, Berlo.club) and/or the Company’s services, You consent to the processing of Personal Data (Data) as described in this Privacy Policy and Cookie Policy. Authorized employees within the Company can use the Data collected to evaluate the possibility to provide any services. This Privacy Policy applies only to the Website which is provided by Berlo.

When processing Personal Data, Berlo complies with the following principles:

Processing is lawful, fair and transparent. Our processing activities have lawful grounds and We always consider Your rights before processing Personal Data. Information about processed Personal Data is available upon request.
Processing is limited to its purpose. Processing activities fit the purpose for which Personal Data was gathered.
Processing is done with minimal required Data. We only gather and process the minimal amount of Personal Data required for any purpose.
Processing is limited to a period of time. Personal Data shall not be stored for longer than needed.
We do our best to ensure the accuracy of any Data.
We do our best to ensure the integrity and confidentiality of Data.

The purpose of processing

The Personal Data from the Customer is collected to allow Berlo to provide its services, inform about news via newsletters as well as for analytical purposes, traffic optimization and distribution, and platform services and hosting.

Further You will find detailed information about purposes of processing and about any specific Personal Data used for each purpose.

Analytics

The services contained in this section enable Berlo to monitor and analyze web traffic and can be used to keep track of the User’s behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (Google). Google utilizes the Data collected to track and examine the use of the Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Place of processing: United States – Privacy policy – Opt Out. Privacy Shield participant.

Personal Data collected – Cookies and Usage Data.

Traffic optimization and distribution

This service allows the Website to distribute the content using servers located across different countries and to optimize their performance. Personal Data is processed depending on the characteristics and the way this service is implemented. The function is to filter communications between the Website and the User’s browser. Considering the widespread distribution of this service, it is difficult to determine the locations to which the contents that may contain Personal Data are transferred.

CloudFlare (Cloudflare)

CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc. The way CloudFlare is integrated means that it filters all the traffic through the Website, i.e., communication between the Website and the User’s browser, while also allowing analytical data from the Website to be collected.

Personal Data collected, Cookies and various types of Data as specified in the Privacy Policy with a place of processing in the United States.

Personal data

When You make a purchase or attempt to make a purchase through the Website, or consent to receive Our newsletter, Berlo collects Your name, billing address, shipping address, payment information, email address and phone number.

This information is processed through the WooCommerce (Automattic, Inc.) system; the invoice is generated and seen by a delivery company.

Berlo collects the minimum amount of Data necessary to deliver the products and/or services, and/or to enhance the Customer experience with the Company. Berlo saves the Data provided for You to be able to perform activities on the Website.

Device Data

Device Data refers to data collected from a computer, browser, phone, tablet, or another electronic device. This data is often used to analyze User behaviors and predict future preferences or interests. It is collected using the following technologies:

Cookies – data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about Cookies, and how to disable them, visit http://www.allaboutcookies.org.
Log files – track actions occurring on the Website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamps. IP addresses are not linked to personally identifiable information. This data is not shared with third parties and is used only within Berlo on a need-to-know basis.

Any individually identifiable information related to this data will never be used in any other way than stated above without Your explicit permission.

How do We use Your Personal Data?

Data collected is generally used to identify the User and create a profile to fulfill orders placed on the Website (including processing Your payment information, arranging delivery, and providing invoices, order confirmation, etc.). Likewise, it’s used to verify User’s identity when You access Our services (e.g., contact forms), as well as to communicate with You regarding the services, marketing and any special offers/activities relating to products and services on the Website as long as You have subscribed to Our Newsletter. Exceptions include unsubscribed Users or if Berlo is otherwise prevented by law to contact You this way.

Collected Device Data is used to help screen for potential risk and fraud (in particular, User’s IP address) and to improve and optimize the Website (e.g., by generating Customer browsing and interactions data analytics, and assessing the success of Our marketing and advertising campaigns).

Google Analytics are used to help understand how Customers use the Website.

More on how Google uses Your Personal Data here:

https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout

At Berlo.club, We process Your personal information based on legal grounds, including:

Providing services as per these Terms of Use;
Fulfilling legal obligations for fraud prevention and money laundering;
Pursuing legitimate interests, such as improving services and Website;
Obtaining User’s consent when required by law (e.g., for direct marketing or cookies).

Data sharing and disclosure

We may share Your personal data with the following parties for the purposes stated in this Privacy Policy:

Service providers: We engage trusted third-party service providers to assist in delivering Our services and products, such as payment service providers, shipping companies, and IT service providers. These providers are bound by contractual obligations to safeguard Your personal information and process it only as instructed by Berlo.

Legal requirements: We may disclose Your Personal Data to comply with legal obligations or respond to lawful requests from the public authorities.

How long does Berlo retain Your Personal Data for?

For Customers registered on the Website, the Personal Data provided in Their User profile can be edited or deleted at any time (except for changes in the username). Website administrators can also see and edit that information per request.

Once an order is placed on the Website, the Order Information will be maintained for Our records unless and until You ask to delete this information.

Cookies are retained for 12 months.

What rights do You have over Your personal information?

A Customer with a registered account or completed forms on the Website has the right to request an exported file of Their own Personal Data held by Berlo, including any other data provided to the Company by the specific Customer. The Customer has the right to request and Berlo must comply to erase any personally provided data by sending an email to [email protected]. We will treat all such requests in accordance with applicable local law. This does not include any data We are obliged to keep for administrative, legal or security purposes.

Berlo will not sell, share, or rent Your personal information to any third party or use Your email address for unsolicited mail. Any emails sent by the Company will only be in connection with the provision of agreed services and products.

Third Party Privacy Policies

This Privacy Policy does not apply to other websites. We advise You to check the respective Privacy Policies of these third-party servers for more detailed information. It may include their practices and instructions about how to opt-out of certain features.

International Data Transfers

In order to provide services to You via www.berlo.club We may need to transfer Your Personal Data outside the European Economic Area (EEA) to countries that may not provide a level of protection of Personal Data that may be regarded as equivalent to that afforded under the European data protection legislation. Whenever Your Personal Data is transferred internationally, We will take appropriate steps to ensure its security and confidentiality in accordance with applicable data protection law. For more information on how We protect Your Personal Data please contact [email protected].

Revisions

This Privacy Policy may be revised at the sole discretion of the Company. The last revision date is noted at the bottom. Any changes and additions to this Privacy Policy are effective from the date on which they are posted. Continued use of the Website by the User confirms Your acceptance of any such revisions.

Contact

Each EAA resident has certain data protection rights. If You wish to know which of Your Personal Data Berlo holds, or you need to make any changes or remove certain Data from Our systems altogether, or You have additional questions about Our Privacy Policy, please contact [email protected].

Last revision July 2023